The Caravan, Camping and Motorhome Show 2018 finished on 25 February after welcoming 90,107 through the doors of Birmingham’s NEC over the six-day exhibition. On Saturday alone 23,137 ticket holders visited the show, with visitors including families enjoying a day out during half-term holidays.
Key exhibitors confirmed a strong February event. “It was a tremendous event for Swift and the show continues to grow in importance,” said Nick Page, Swift Group Commercial Director. “Overall sales were very strong across the entire portfolio with standout performances on motorhomes and holiday homes. We were delighted that the launch of Swift Sprite Super at the show attracted considerable interest, generating a real buzz and a very encouraging level of retail sales.”
“It was a very good show, very positive and sales are up on last year by quite a good chunk,” said Adrian Cross, Director of Hillside Leisure. “Something else we noticed is that more people were asking about finance options, which shows they have more confidence in both the economy and our industry.”
The Coachman Caravan Company was delighted with results from the show, confirming that its new
VIP range was very well received with positive feedback from customers old and new, which was reflected in the company’s sales figures. Interest in the new VIP 570 family five-berth layout, shown for the first time at the NEC, was encouraging to see with so many families coming back into the market place. Coachman attributed its excellent sales performance to representation from 13 dealers on the main manufacturer stand as well as three dealer special ranges on display which also performed strongly.
Lee Roberts, UK Sales Director of Lunar also confirmed that, “Sales were in line with expectations.”
“The February show augurs a continuing positive outlook for the industry,” said Jenny Summers, Group Marketing Director of NCC Events Ltd. “The show is important for anyone considering a leisure vehicle, caravan holiday home, lodge or tent ownership, as well as those looking to get started and embark on their first adventure.”
On the opening day of the show, ITV’s This Morning presented from a line-up of leisure vehicles: an Airstream, Basecamp and a VW campervan from TV studio’s on London’s South Bank, and BBC Radio 2 referenced the event during Steve Wright’s afternoon show. At the show, a formal presentation of their new Hillside VW Birchover S was made to the winners of a national competition in the Mail on Sunday.
Celebrities celebrated adventuring and the great outdoors, with wildlife TV presenter and cameraman Gordon Buchanan officially opening the show on Tuesday 20, and the great Sir Ranulph Fiennes and adventurer Anna McNuff leading activities in the Discovery Theatre stage later in the week, recounting tales of their adventures and encouraging people to spend more time outside. Other celebrity names on the Discovery Theatre stage included chefs: Rustie Lee, Paul Da Costa Greaves, Dean Edwards and Eat Well For Less’ Chris Bavin.
Show sponsor Freedom to Go ensured all visitors could find out more about camping and caravanning and how to embark on the next adventure. Visitors enjoyed learning survival skills at bushcraft workshops, challenged themselves on the climbing wall and assault course and enjoyed the Top Dog arena and new-for-2018 skate rink. The ever-popular free campervan test-driving sessions were busy throughout, as was motorhome manoeuvring and caravan towing skills.
The Motorhome and Caravan Show is at the NEC from 16 to 21 October 2018 and the Caravan, Camping and Motorhome Show from 19 to 24 February 2019